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Cognitive Bias: Racing to the Future While Gazing at the Past

Cognitive Bias: Racing to the Future While Gazing at the Past Habitually promoting from within seems sensible, but is it? One team of researchers says this practice institutionalizes cognitive bias and is tantamount to racing toward the future by looking in the rear view mirror. Most people think it’s...
By lducharme | August 30, 2017 | Uncategorized

For IT Pros: Beware ‘ the Siren’s Song of Product Leadership

For IT Pros: Beware ‘ the Siren’s Song of Product Leadership There are times when product leadership makes sense. But more often than not, market evolution and current conditions make other leadership claims more viable and valuable. If you’re a market incumbent looking back at a red ocean and...
By lducharme | August 20, 2017 | Uncategorized

On the Untimely Demise of Jeff Goldblum, and What Causes Things to “Go Viral”?

On the Untimely Demise of Jeff Goldblum, and What Causes Things to “Go Viral”? Ever wondered why something can go viral on the Internet while most things go completely unnoticed? While initiating a viral outcome is easier said than done, there are characteristics that cause something to go viral,...
By Leonard DuCharme | July 21, 2017 | Marketing Theory, Social Marketing

The Plains of Hesitation

The Plains of Hesitation I once heard a prominent theologian state that one way you can tell if you’re on the right path is that it will almost certainly be uphill, or something to that effect. I’m sure it’s original form was much more poetic than mine, but the...
By Leonard DuCharme | March 1, 2017 | Inspirational

Being Cowardly Most of the Time Can Yield Big Rewards

Being Cowardly Most of the Time Can Yield Big Rewards How important is courage in relationship marketing? More—or possibly less—than you might think. In Shakespeare’s play, Julius Caesar, the play’s hero proclaims that “A coward dies a thousand times before his death, but the valiant taste of death but...
By Leonard DuCharme | February 27, 2017 | Inspirational